It seems like a daily occurrence for my father to watch a program on public television and shake his head at all the musical talent that is somehow slipping under the radar.
“These guys are great!” he’ll say. “Why don’t they play this on the radio instead of all that other crap?”
Of course, I never have a response that will satisfy the injustice that he sees, or hears rather. To him, the underdogs will always be forgotten in the shadows created by the others standing in the limelight.
Maybe he would feel better if I told him about S.E.G.
S.E.G., or Show Entertainment Group, is the two-and-a-half-year-old brain child of Francesco Montagnani.
Montagnani came from Bovolone, Italy to the United States in 2004 leaving behind a family heavily involved in the entertainment industry. Both his mother and father are involved with acting and subsequently music has always been a big presence in his life.
The idea with S.E.G. was to find the best upcoming bands in New York City and help them to bring their music and their name to the next level.
“The idea to see bands that are no one on stage and help them take their name to a different audience than the one they usually have,” is what helped me to develop the concept, said Montagnani.
The group is always looking for bands with great potential that need someone to foster them. It is not uncommon to see booking agents from the group at shows handing out their cards to exceptional acts.
This idea in itself is nothing out of the ordinary. For years companies have popped up to promote local acts.
What makes S.E.G. different from all the rest is that they actually help bands make money and gain exposure, instead of using their talent for only the benefit of the company. S.E.G. has no booking fee and gives a large percentage of show profits back to the bands.
Unlike other companies, S.E.G. has deals with the venues they work with. In the past, S.E.G. has been able to arrange door deals as good as 100% profits going to the band after the first 12 bought tickets.
“For a New York [City] standard situation door deal, it’s excellent,” said Mantagnani.
He went on to explain that, if you asked different bands, they would tell you that they only make money after they’ve sold 15 tickets and then they still only get 50% of sales. Other deals involve pre-sales where the band has to sell their own tickets beforehand, sometimes up to 30 tickets, and then they only see a small percentage of the profits after that.
All of these classic scenarios end up costing the bands money to get the exposure they need. It’s not surprising then that so many talented groups are forced to throw in the towel because they can’t afford to pay out-of-pocket to promote their band that isn’t actually bringing in any money.
Originally starting on a small-scale, S.E.G. now works with seven venues across New York City, including Bowery Electric, Parkside Lounge, and Ella Lounge.
The group also gives bands the opportunity to play at larger events such as the New York City AIDS Walk and the cream of the crop get a chance to perform in the S.E.G. showcase during the CMJ Marathon.
Other unique opportunities include in store performances which S.E.G. currently puts on with the clothing store Esprit and Best Buy. These particular shows offer a chance for bands to play live for customers coming in to the stores, expanding their audience to people who might not make it out to late night showcases.
As S.E.G. continues to grow, Montagnani has goals to continue to expand the business. He hopes that in five years or so they will be working with venues all along the east coast and possibly across the country.
Also, the group is a booking, pubic relations, and management group, but they are not currently managing a band.
Montagnani would love to expand the business in this direction, however they haven’t come across anyone yet that they truly feel they want to take on as a fulltime management client.
Until then, S.E.G. is satisfied with the success that they are having with booking and promotion.
Bands that S.E.G. works with, such as The Shells and The Bamboo Shoots, have been nominated for MTV Music Awards. The Bamboo Shoots have also recently been signed to Epic Records. Another artist, Reni Lane, had a song featured during the opening of the ABC Early Morning Show.
Though, none of these deals were set up directly by S.E.G., they still are a testament to the strong ear of the group and their ability to help give bands and artists a leg up in such a huge city.
Also, residents of New York have come to recognize that S.E.G. Presents always has an ear for good music.
Many people will attend S.E.G. Presents showcases because they know that we put good acts together, says Montagnani. They don’t necessarily know any of the bands but they trust that S.E.G. will have something that is going to be great.
For more information about S.E.G. visit their official website or Myspace Page.
You can also find a list of upcoming shows here and read more about what bands working with S.E.G. have to say about their experiences here.